Beginning digital transformation is very complicated for many companies encumbered by legacy systems and traditional methods. First, the definition of the business goals should be twinned with brand objectives which can be addressed through relevant brand services.
It’s important to utiliseConsulting on a range of specialisms to grow your business and a concerted approach to both marketing and operations is usually more effective which is why Iconify is well placed to provide a joined-up strategy for your business being uniquely structured to blend creatives with IT and Business work, to continue to effectively compete.
Iconify is a company passionate about helping companies to become resonant brands that are up to date in the digital world and always ready for change, through focused and blending creative and businessconsulting that include brand services, brand communications and challenges, brand and positioning strategies, digital transformation, and project management, among others.
Brand Management is one of those buzzy terms one seems to regularly encounter now, but to what does it refer?
According to Iconify, ‘Brand management is the deployment of a suite of strategies, tools and ways of thinking and planning across the entire business to organize, structure and project the organization through integrated layers of messaging, communication and channels and methods used to engage with stakeholders, especially clients and customers, in ways that create and sustains awareness, visibility and the positive perceptions of an organization’s purpose, principles and ways of doing business. It critically involves elements of the business as crucial assets and not just means of production – from people, processes, protocols, technologiesand marketing functions. It’s a framework for organizing long-term brand strategies, from its creation and long term management of all the elements of the brand, according to the vision that creators and consumers believe’.
The creation and management of a brand represent the starting point, but one of the most important for the success of a company. For established businesses, Iconifybusiness transformation projects to help your company adapt to the competitive environment through increasing capability, changing business practices and adopting technology.
This creative consulting company is designed for those who want their business to attain higher levels of success in specific areas. Many are unaware of the importance of having a good brand manager, and that they are not only required at the start but are important through the life of the business and especially in business transitions.
Defining a brand strategy (defines Brand strategy) goes beyond the commercial; it is not just about selling a product but getting into the mind of the consumer. Expanding your market is about creating a compelling and competitive brand to achieve what Iconify defines as “brand love”.